A Winning Brand: How to Build a Powerful, Personal Brand in Today's Modern, Digital World by Kraig Kleeman

May 15, 2017

How are you different from anybody else? What sets you apart from others in your field? Hmm.. If you ask the right questions then you'll arrive at the right answers, right? Glad I've read A Winning Brand by Kraig Kleeman. Thanks for writing his book, man!

A Winning Brand: How to Build a Powerful, Personal Brand in Today's Modern, Digital World by Kraig Kleeman

I believe you'll have to sit down on these questions. Give it time and careful thought if you want to become an expert in your field. You know, the kind of person people seek advice on when they need answers for a specific subject.

No Branding, No Growth

It's hard to swallow what I'm going to next say. I need to internalize this first, okay? ... 

Now, I'm ready! Actually, I've been blogging for many years now and branding never ever, in all those years, ever crossed my mind. And guess what? My audience never grew!

I didn't know what I represent so I fell for whatever topic under the sun.

"If you don't stand for anything, you'll fall for everything."

Yeah, right! Shame on me.

More Questions to Ask if You Want to Build a Winning Brand

  • Determine what you want to be known for that is consistent with your talents?
  • What do people tend to expect from you when they hire you or ask for your input? 
  • What activities make you feel confident when you engage in them?
  • What abilities reliably yield positive results for you?

Take a personal inventory of yourself. Solicit and ask the family/friends/people who know you best on what they think your strengths are.

"Discover Originality. 
Find something that identifies your brand."
- Kraig Kleeman

A Winning Brand: Book Review

This book is a must read for someone wanting to build/grow their personal brand. It's an insightful read, I tell you! I would have never thought about the idea of branding had I not read this book. 

I have no focus, no mastery, no area of expertise. As a result, the efforts I've put into my blog are in vain. Hard to accept but I've seen no growth whatsoever after all those years. How unfortunate!

RATING: 4/5.

Now, I'm rethinking my focus and strategies moving forward. Thanks to Kraig Kleeman! It's only a short read. You'll thank the author for writing this. 

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